Timeless Mahindra

Reviews  

Author: Adil Jal Darukhanawala

Edition: 2020

Publisher: DJ MEDIA

Chronicling a large and rich mass of stories of manufacturing and allied adventures, Adil Jal Darukhanawala’s new coffee table book titled “Timeless Mahindra” is now out. Simultaneously a celebration and a memoir of Mahindra & Mahindra’s exploits as one of India’s oldest and strongest automakers, the launch of the book also coincides with the company’s 75th year, and the commercial launch of the new-gen Thar off-road vehicle – a spiritual descendant of the classic post-war CJ-3B jeep, M&M’s first vehicle. The publication is laden with statistics and information, including graphics on the evolution of Mahindra vehicles, and historic car sales figures from the India of yore. Car nuts will be delighted by the special 82-page section at the back of the book dedicated to informational tidbits, specification sheets and accurate, to-scale graphics of over 40 classic and modern vehicles made by M&M through its 75 years. These include Army vehicles, those built for public services and utilities, extended wheelbase people-carriers, compact and snazzy open-wheel off-roaders, and finally world-class monocoque vehicles of the modern era that may compete with some of the best in the world. The book comes as a result of meticulous research and experience of four decades by one of the doyens of Indian automotive journalism, Adil Jal Darukhanawala, a legend in his own right. It is studded with story-gems gleaned from dozens of one-on-one interviews with M&M decision makers, Army veterans, collectors, modifiers and off-roading enthusiasts from all over the country. It recognises and lauds the love put in by these individuals over the decades, which has made M&M into the global powerhouse it is today. Illustrated with close to 700 impactful photographs pulled from obscure sources plus many from his own personal archive, the book will please not just fans of the Mahindra brand, but also readers interested in the tough but smart journey of industry and manufacturing in independent India. Do be warned though that once you open this book it will mean forgetting everything else, so riveting it is in its turnout, content and visual delight.

$ 110
INR 5400

Add to cart